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The Best Life Insurance Companies for April 2019

Northwestern Mutual is the best life insurance company among those we scored, but many others are worth considering, too.
April 1, 2019
Insurance, Life Insurance
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Finding the best life insurance company involves weighing customer service, financial strength and price. Hundreds of life insurance companies compete for your business, often selling very similar products, so it’s smart to get life insurance quotes from at least a few companies.

Our calculations show that Northwestern Mutual is the best life insurance company among the large companies we scored. Many others are also worthy of consideration, and several on our Top 20 list scored within a fraction of a point of one another. (Full methodology below.) cheatgame.info scores the largest national companies that sell policies to individuals.


The best life insurance companies

Companycheatgame.info composite score (300-point max; methodology below)Consumer
complaint rating
(100-point max)
A.M. Best financial strength rating (A++ is best)J.D. Power customer satisfaction score (850-point max)Start comparing
1. Northwestern Mutual278.297A++812
2. Pacific Life271.398A+783
3. MassMutual271.193A++781
4. Guardian Life
270.693A++776
5. State Farm Life

269.587A++825
6. Nationwide

26892A+810
7. Principal Financial
266.394A+773
8. New York Life264.185A++791
9. Lincoln Financial260.888A+778
10. John Hancock

256.986A+759
11. AXA Equitable

254.589A755
12. Minnesota Life (Securian)252.984A+739
13. Prudential
252.479A+784
14. Brighthouse Financial

246.281A752
15. Midland National (Sammons)242.872A+758
16. Voya
241.477A744
17. Primerica240.371A+743
18. Protective227.153A+791
19. Mutual of Omaha219.245A+792
20. Transamerica193.123A+751



The best life insurance companies

Companycheatgame.info composite score (300-point max; methodology below)Start comparing
1. Northwestern Mutual278.2
2. Pacific Life271.3
3. MassMutual


271.1


4. Guardian Life
270.6
5. State Farm Life

269.5
6. Nationwide

268
7. Principal Financial
266.3
8. New York Life264.1
9. Lincoln Financial260.8
10. John Hancock

256.9
11. AXA Equitable

254.5
12. Minnesota Life (Securian)252.9
13. Prudential
252.4
14. Brighthouse Financial

246.2
15. Midland National (Sammons)242.8
16. Voya
241.4
17. Primerica240.3
18. Protective227.1
19. Mutual of Omaha219.2
20. Transamerica193.1



The best life insurance companies

Companycheatgame.info composite score (300-point max; methodology below)Start comparing
1. Northwestern Mutual278.2
2. Pacific Life271.3
3. MassMutual


271.1


4. Guardian Life
270.6
5. State Farm Life

269.5
6. Nationwide

268
7. Principal Financial
266.3
8. New York Life264.1
9. Lincoln Financial260.8
10. John Hancock

256.9
11. AXA Equitable

254.5
12. Minnesota Life (Securian)252.9
13. Prudential
252.4
14. Brighthouse Financial

246.2
15. Midland National (Sammons)242.8
16. Voya
241.4
17. Primerica240.3
18. Protective227.1
19. Mutual of Omaha219.2
20. Transamerica193.1

How to choose the best life insurance company for you

Look at customer satisfaction scores: Other customers’ experience can help you decide whether you want to do business with a company. You can get clues about a company’s reputation through:

  • Scores from J.D. Power. The independent ratings firm publishes customer satisfaction scores for two dozen of the largest life insurers each year.
  • Complaints filed against the company with state regulators.

Consider financial strength: Financial strength is especially important for life insurance companies because you’ll want a company that can pay claims many years down the road. Financial strength ratings are available through ratings agencies such as A.M. Best and Standard & Poor’s. We don’t recommend considering insurers with an A.M. Best rating of B or lower.

Get prices: The cost of coverage varies among companies, so it’s smart to compare prices. You can use cheatgame.info’s tool to get term life insurance quotes from multiple insurers.

Evaluate product selection: Although many companies sell similar policies, some focus more on certain products, such as whole life insurance, or on certain customers, such as seniors. Knowing generally the type of life insurance you want to buy will help you narrow the choices. You can learn more about the product offerings of life insurance companies listed by clicking on the cheatgame.info reviews.

How we came up with our rankings: We started with a list of the largest life insurance companies and then calculated a total score based on three measurements, each with equal weight within the score. We then adjusted scores to a 300-point scale:

  1. Customer satisfaction scores from J.D. Power, worth up to 100 points.
  2. Complaint ratio scores from the National Association of Insurance Commissioners for individual life insurance, which measure complaints to state regulators adjusted for market share. We adjusted the complaint ratios to a 100-point scale, with 100 meaning the fewest number of complaints and 1 equaling the median number of complaints for companies of their size. All of the companies shown drew significantly fewer complaints than the median.
  3. Financial strength ratings from A.M. Best, which indicate a company’s ability to pay future claims, worth up to 100 points. All of the companies shown have solid financial strength. A.M. Best defines the ratings shown above as:
  • A++ and A+ = superior.
  • A = excellent.

Scores are based on the most recently released data as of Jan. 1, 2019.